Case studyConceptCommercial insurance

Corbel Risk, an insurance broker website that shows cover in layers

A complete, working concept site for a fictional commercial insurance broker in Denver, built by WebRen to show how a complex B2B service can be made clear on screen.

Type
Concept site
Sector
Commercial insurance
Built with
WordPress, custom block theme
Highlight
A stacked “tower of limits” for every coverage line
Pages
45
The Corbel Risk homepage on a desktop browser and a phone: Cover that holds under load, on a dark background with orange buttons.
Measured before launch

Green across the board

Homepage, mobile. A concept has no visitors, analytics, chat or booking scripts, so we show pass marks rather than numbers: a live site running those usually scores a few points lower. Concepts stay out of search on purpose, so that one SEO check is set aside.

  • Pass Performance
  • Pass Accessibility
  • Pass Best practices
  • Pass SEO
Largest Contentful Paint
Good
Cumulative Layout Shift
Good
Total Blocking Time
Good
Designed around visitors

People find what they need fast

Business owners arrive knowing their industry, not insurance jargon. The site starts with four industries, then shows how cover is built for each, one layer at a time.

Every coverage page has its own visual stack of limits, so a buyer can see what sits where before they ever talk to a broker.

An easy next step

Built so getting in touch is simple

One clear next step on every page: a coverage review with a broker. Claims help is never more than a click away, because that is the moment clients judge a broker.

Built properly

No page builder, no shortcuts

A custom block theme with 35 blocks, industries, coverage lines and the team as their own content types, and a builder for sample programs. All of it editable without a developer.

Zero accessibility issues on all 46 pages tested, and every Lighthouse category in the green on every page measured.

Want a site like this?

Designed for its visitors, built to score like this.

More work

The other concepts

Same build standard each time, for a different kind of firm with its own look.

See all the work