How a website project works: five phases, three invoices, one fixed price
Every project runs the same way, and you always know which step we are on. Nothing is committed until the price is, and nothing is billed that was not agreed.
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Discovery call
30 min30 minutes, free. What the site has to do, who it is there to help, and what is going wrong now.
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Proposal and fixed price
3 daysWithin three working days. Scope, price, dates. One number, not a range.
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Contract signed
Three invoices across the project. Never hourly — the price only moves if the scope does.
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First invoice
40%On signature.
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Sitemap and wireframes
Structure agreed before a single pixel. Cheaper to move a box now than a built page later.
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Content plan
What is needed, who writes it, when it is due. Late content is the single biggest cause of late launches — so it gets a date.
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Moodboard
Typography, color, references and tone, agreed before any layout. This is where taste gets aligned.
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Homepage design
One direction, built on the moodboard you already signed off. Not a menu to choose from.
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Remaining pages designed
Every template you need, including the states most sites forget — empty, error, loading.
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Two rounds of amends
Included. Each round gathered in one pass rather than dripped through the week.
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Design sign-off and second invoice
30%Build does not start until the design is agreed in writing.
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Development build
Custom blocks, no page builder, minimal plugins. Named in your language, not developer jargon.
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Content loaded and checked
Your words, in place, proofed against the plan.
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Internal QA
Cross-browser, real devices, keyboard and screen reader, Core Web Vitals. So the site reaches you already tested and ready for your review.
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Staging link
Sent once the build is complete and tested — one link, one considered review, rather than weeks of watching a building site.
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Review and amends
Two rounds, same as design. Your amends are applied, you check the site again, anything else you spot is fixed in the second round, then you approve.
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Build sign-off and final invoice
30%Before launch, not after.
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Pre-launch checks
WCAG 2.2 AA by keyboard and screen reader. Core Web Vitals. Technical SEO. Redirects mapped. Backups running.
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Launch
Scheduled, not sprung. A quiet day of your choosing.
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Handover
A recorded walkthrough and a written guide, so the next marketing hire is not stuck.
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Thirty-day check
30 daysThe checks run again on live traffic, so the results hold after launch.
Start at step one
30 minutes to talk through your site and what you need. If it’s a fit, you get a written fixed-price proposal within three working days.