Featured · Business
Why the condition of your website shows up in your enquiries
A dated website quietly costs enquiries before anyone gets in touch. How your site's condition shapes trust, and what a professional site does differently.
Journal
Websites explained: notes on building things properly
Design, accessibility, performance, security, SEO and AI search, written for the people who run a website rather than the people who build it.
WordPress
Why build your website on WordPress
Why build your website on WordPress? You own it, your team can edit it, and it can grow with the firm. Here is what makes it the safe choice.
Business
What a website really costs, and what a $3,000 site leaves out
Website costs range from a monthly subscription to five figures. What each price layer includes, and what a $3,000 site usually leaves out.
Design
Conversion, explained: making the next step easy
Website conversion is not about pushing people. It is about removing everything that makes the next step harder than it needs to be.
Design
UI and UX explained, with good and bad examples
UI and UX explained without jargon: UI is what a site looks like, UX is whether people can get done what they came for. Good and bad examples.
AI and search
AI searchability: being found when people ask an AI
More people now ask ChatGPT, Perplexity or Google's AI Overviews instead of searching. How AI search picks its sources, and how to be one of them.
AI and search
Agentic browsing: when an AI visits your website for a client
Agentic browsing: AI assistants now browse, compare and book for people. What they need from your site, and why accessibility covers most of it.