Keel & Ledger, a CPA firm website that does the remembering
A complete, working concept site for a fictional three-partner CPA firm in Kansas, built by WebRen to show how an accounting firm website can save its clients time.
- Type
- Concept site
- Sector
- Accounting and tax
- Built with
- WordPress, custom block theme
- Highlight
- A live countdown to the next tax deadline
- Tools
- Secure upload, booking, fee estimator
Green across the board
Homepage, mobile. A concept has no visitors, analytics, chat or booking scripts, so we show pass marks rather than numbers: a live site running those usually scores a few points lower. Concepts stay out of search on purpose, so that one SEO check is set aside.
- Pass Performance
- Pass Accessibility
- Pass Best practices
- Pass SEO
- Largest Contentful Paint
- Good
- Cumulative Layout Shift
- Good
- Total Blocking Time
- Good
People find what they need fast
Visitors pick their situation first: individuals and families, small businesses or farms. Each path shows only the services, deadlines and costs that apply to them.
The next federal deadline counts down on the homepage, and a full year of deadlines is one click away, filtered the same way.
Built so getting in touch is simple
Booking an intro call takes a few clicks, and documents go through a secure upload, never by email. Prices are on the site, with a fee estimator, so nobody has to ask what it will cost.
No page builder, no shortcuts
A custom block theme with a block library named the way the firm talks about its work. Deadlines, partners and fees are edited in the CMS, not in code.
Zero accessibility issues across all 19 pages tested, tools included.
Want a site like this?
Designed for its visitors, built to score like this.
