Case studyConceptOrthodontics

Larkfield, an orthodontist website with straight answers

A complete, working concept site for a fictional two-office orthodontics practice in Colorado, built by WebRen to show how a dental practice website can answer the questions patients ask first.

Type
Concept site
Sector
Orthodontics
Built with
WordPress, custom block theme
Languages
English and Spanish
Highlight
A monthly cost calculator
The Larkfield Orthodontics homepage on a desktop browser and a phone: Straight answers. Great smiles. with a smiling patient photo.
Measured before launch

Green across the board

Homepage, mobile. A concept has no visitors, analytics, chat or booking scripts, so we show pass marks rather than numbers: a live site running those usually scores a few points lower. Concepts stay out of search on purpose, so that one SEO check is set aside.

  • Pass Performance
  • Pass Accessibility
  • Pass Best practices
  • Pass SEO
Largest Contentful Paint
Good
Cumulative Layout Shift
Good
Total Blocking Time
Good
Designed around visitors

People find what they need fast

Parents and adults want to know three things: is this for me, what will it cost, and where is the office. The homepage answers all three before anyone scrolls far.

Treatments are grouped by who they are for, kids, teens or adults, with a plain-language answers section for everything else.

An easy next step

Built so getting in touch is simple

A cost calculator shows a real monthly figure, and every page ends with the same offer: a free first consultation, booked online or by phone, with no referral needed.

Built properly

No page builder, no shortcuts

A custom block theme where prices, offices, opening hours and the team are all edited in the CMS. The Spanish pages are managed alongside the English ones.

Checked at eight screen widths, with zero accessibility issues and full keyboard support.

Want a site like this?

Designed for its visitors, built to score like this.

More work

The other concepts

Same build standard each time, for a different kind of firm with its own look.

See all the work