Journal

Websites explained: notes on building things properly

Design, accessibility, performance, security, SEO and AI search, written for the people who run a website rather than the people who build it.

A browser window with three numbered steps leading along a dotted path to a get in touch button.
Featured · Design

Conversion, explained: making the next step easy

Website conversion is not about pushing people. It is about removing everything that makes the next step harder than it needs to be.

2 min read
A cluttered phone screen with a tiny button next to a clean phone screen with a clear heading and a large button.
Design

UI and UX explained, with good and bad examples

UI and UX explained without jargon: UI is what a site looks like, UX is whether people can get done what they came for. Good and bad examples.

2 min read